Changing The World Through Music: Wreck Shop Founder Justice Born Launches “Hoodies For The Homeless” To Benefit Those In Need This Winter

Changing The World Through Music: Wreck Shop Founder Justice Born Launches “Hoodies For The Homeless” To Benefit Those In Need This Winter

Justice Born Picture by Brian Rourke

Changing The World Through Music: Wreck Shop Founder Justice Born Launches “Hoodies For The Homeless” To Benefit Those In Need This Winter

Justice Born, of Lynn MA, leader of the Wreck Shop hip hop movement, works 8 hours a day on tasks for the movement, thats after 50 hours a week between his two jobs AND he cuts hair in the afternoons. Add it up and that’s 56 hours a week dedicated to just Wreck Shop: and yep a TOTAL of 106 hours grinding a week. No joking.

Justice and the team regularly host shows called “The Formula Showcase”; at the Peabody Elks Lodge, with a wide range of top tier hip hop and R&B talent from the Northeast region.

Read more about the movement here.

This inspirational man, through all his work, has launched the idea for a “Hoodies for the Homeless” program, snowballing from small idea to massive campaign (within a few days) and now preparing to set the state of Massachusetts on fire this Winter. Thanks to the expansive spirits of Justice and the Wreck Shop team, the HFTH program is taking off ferociously. The support has been incredible.

How it works? You purchase the hoodie for the sale price of $45 plus shipping, and one goes to the homeless, and one goes to you (it will be given personally to the homeless by a Wreck Shop team member. The reactions of the homeless etc will be recorded later too). You’ll be doing a GREAT thing and getting a dope sweatshirt (or sweatshirts) out of it! (many have ordered multiple! Especially a lot of females have been showing love and asking how to get in on the action on the HFTH FB page. So you men, we got to catch up!)

To place your order simply message Wreck Shop Movement or, the best way is to: Email wreckshop101[at] for your order/inquiries.

You can pick the shirt in any color with a white or black logo.

Here’s a picture of two long-time friends and behemoths: on the left Glasshouse Prod. founder Jon Glass and on the right Wreck Shop founder Justice Born. To me this is an epic representation of the future of Mass Hip Hop: two strong-minded and hard-willed leaders whom are forcing our region to thrive, lifting our spirits up one person at a time.

In the picture Jon is rockin the new Wreck Shop hoodie. He quickly hopped on to buy a hoodie back when Justice made the first announcement that the Hoodies For The Homeless hoodies were going to be made/put out.


Here is the standard Black and White, which I love. This is the one I’m getting. I just hate when I drop pasta on stuff like this: but I’ll still rock it with the pasta on it. And will try my best to not get pasta on it. Pray for me. What I love about hoodies? You can cover your head whenever you want. I love acting gangster like that.

Wreck Shop Hoodie Fresh Off the Press

W.R.E.C.K stands for When Raw Elements Combine Kinetically
S.H.O.P stands for Start Helping Other People

What a perfect acronym to describe what the movement is doing today and how they are bringing people together from all over. Sidenote: the name certainly lends access to make completely badass designs too.

I’m pretty picky about shirts/designs and I LOVE the Wreck Shop Design.

Transgression of the Movement

Let me take you back a couple days.

October 8th, 2013:

Today, before morning, Justice creates the Hoodies for the Homeless FB page and then goes to work. Comes back 12 hours later, saw the Hoodies for the Homeless FB page he created was up to 300 likes. I’ve NEVER heard of a turnaround this quick. That’s inspiring in itself.

(This is in big thanks also to Joey Marino and Dominic Gatto who had been promoting the page)

Earlier in the day, I had seen FB statuses from Justice about getting a vendor to sell sweatshirts to the homeless: so I could tell he was doing deep research about it because he was posting stories about issues people previously had with the legality of selling outside in Boston.

But who knew that so fast after researching this, he would have it up in effect with the FB page, permit, orders sent in, and hundreds of messages sent out on twitter pushing the movement to big names in hip hop (and getting responses and RTs from them too). Well, that’s what a true entrepreneur does. They take action. They don’t worry about what MIGHT go wrong. And that’s what a big heart can do too.

October 10th

Fast forward. The page is up to over 500 likes (movement only 3 days old) (Update: At the time of publishing the article, October 14th @ Midnight,  it’s up to 800 likes in addition to LOTS of engagement), getting support from big hip hop names, supporting press, and many many great people from our city, people are sharing the information and spreading the love. He’s constantly putting in more orders, single-handedly and not complaining at all: just thankful, and showing his love and support. This movement is REALLY bringing people together. Someone named Stephanie Richardson just purchased 3 hoodies alone: that’s 3 extra going to the homeless. I was talking to my friend today and he was like “Damn these are epic I want two of these.” Haha.

Let’s go back to the math for a second. The humble Wreck Shop founder grinds over 100 hours (50 between his employed jobs and 50 to Wreck Shop). Consider the fact that there’s only 168 hours in a week. Besides the fact that that doesn’t leave much time for sleep, that’s just his NORMAL routine. Things clearly will ramp up when he has initiatives like the current one, or when he’s close to a show date, having to organize like crazy (so he’s prob up to like 120 hours of work now a week lmao). One of those jobs he works, by the way, is hard labor. How can someone not be inspired by this? How does he manage? And he wants to be able to of course eventually be able to get rid of the part-time labors, to fully focus on his passion.

Imagine how crazy the movement will be pushing THEN? It’s already pushing momentum, and IMO, though it was started in 2003, is just getting started: its not made its biggest impact yet. People are taking notice now.

I wouldn’t even be able to dedicate 20 hours to ANY cause after working 50 hours a week. I’d probably die. But for Justice Born, time isn’t an excuse. Shit, we should call him superman. But he hasn’t led an easy life, and he knows that anyone can be like him, he’s just a humble hard working guy with a purpose and believes everyone has a purpose: once you see it nothing can stop you. There’s a reason this is his cover profile:


I first bought a Wreck Shop hoodie at the Wreck Shop team member discounted price (just one for myself, this was before the campaign had officially launched). I expressed interest in doing the $45 WS HFTH deal. I thought it was amazing, but I said money was tight so I’ll do it sometime in the future. But a few minutes later I changed my mind because I was so inspired by what he was doing, I said forget it, and paypaled him the rest of the money to complete the Hoodies for The Homeless deal right away, and he sent me the invoice almost immediately in typical speedy J-Born manner. A speed demon. Good comes around. Karma, Faith and Work Ethic.

His Story On The Homeless And The Campaign

I had vaguely known of Justice’s story that at one point in his life he had to go through what these poor folks with no home have to go through every blistering Winter. I asked him a few questions and if he could relate on a deeper level to what the homeless are going through; and the campaign.

“I’ve been wanting to help the homeless before and after my experience with homelessness”. He continues, “But I haven’t always actualized it, I’ve wanted to help but didn’t. I get caught up in day to day shit like everyone else, but I’m striving to make it part of my routine”.

“A lot of people escape homelessness and never look back. I look back OFTEN at that. The hoodies seem like a good way to do outreach, and promote Wreck Shop so I can combine passions, and not feel like one is pulling away from the other.”

He says, “There’s so much more I’d like to do to help the homeless but I believe I have some work ahead of me before actualizing what I envision. Timing is key. Patience as well.”

[To the above point, knowing that Justice is a very spiritual and forward-thinking person: I truly believe in his precise visions for helping in the future. You can tell from his passion and dedication he has already mapped out a big plan in his head, ready to be executed when the time is right]

“And honestly I understand why people print shirts reflecting homelessness awareness so they can continue to create awareness”, he continues. “But what I like about giving our hoodies away is the homeless can feel like they are an extension of us, because essentially they are. They’re like the forgotten. Hip Hop has long been the voice of the forgotten.

Amen, man. Amen.

Twitter and Inspiration

On Twitter, Justice was previously able to inspire me as well. Early on, October 8th, he made a FB update saying, “It’s surprisingly encouraging how many big stars are already retweeting the new HFTH campaign”.

So what I do? Being the nosy, friggin social media lover, hip hop enthusiast I POP ON to Twitter in LIGHTNING SPEED to see what’s going on. And I see he has like 50+ messages sent, maybe 100+ messages, sent out to different local, buzzing, and established stars, about his homeless campaign and how it’s giving back through hip hop, love, and charity. This inspired me for two letters.

A) If he was able to do this much damage within 1 day of the campaign, what would the campaign look like three weeks down the line, with support POURING in? That would only be the beginning of November, Winter not even officially started yet, and we all know Winter here can even go into March and April. Sweatshirt season has already started here in Boston. These guys, gals, and children in need may be needing this clothing all the way up to that time, and the movement will only pick up speed. More and more people will see these walking billboards as well. And more and more homeless will have proper clothing at least to protect themselves a little: and maybe more importantly the security of knowing that there are people out there that still care. The big-hearted founder is no stranger to giving though. He has hosted a food drive at practically every “The Formula Showcase” concert he’s thrown for quite some time.

B) The fact he thought stars would help retweet or respond shows he recognizes anything is possible, and not think in a limited sense like “oh they may not know me or the movement personally, so why bother trying to spread the message?” I’m always trying to think in an “anything is possible” manner. And Twitter is making ANYONE connectable. Justice is totally taking advantage of this fact and this free resource: as well as that you’ll never get results or know something UNTIL you TRY.

In reaching out via tweet, he mixes tweeting big stars with local talent he’s worked with, as well as friends. This is a BIG lesson to me: In your goals you can and SHOULD mix sky-reaching aims (because you never know) along with practical ones to reach your ideal middle-path, getting the best results possible.


When we chatted earlier on the same day, I said I’d help spread the word via blogs, and maybe we should think about getting this to a lot of local press. Justice was one step ahead of me, though, as usual: he had ALREADY submitted to a few local press places. “Speed demon”, I thought to myself: “Not surprised… not surprised at all.”

With that being said, I believe we are all here to inspire. And we underrate the goodness potential we can create not only in ourselves but that we are able to snowball to others. It’s truly a never-ending cycle. What I learned from Justice in the same chat is “you never know what one word or two you might say that could change the ENTIRE course of a person’s life”. I know Justice is changing the course of mine, and eventually millions.

Thank you for reading. And thank you for staying with us and the Wreck Shop movement. Contact at wreckshop101@gmail for your order or questions or to get involved with the movement!

Much love.

Wreck Shop Social Links:

Twitter || HFTH FB Page|| Wreck Shop FB Acct || Justice Born

Signing off,
Shawn P of @TeamProU and Wreck Shop.

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Written by Shawn Patel

Founder of ProU - Not sure what to write here. I like marketing. I like rapping. I like clapping. I like laughing.

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  • […] the movement being initiators of movements like: #LoveAndComfort and “Hoodies for the Homeless” , it could be said the team represents quite the opposite. (click above to read articles for […]

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