I have a shocker for you.
Wait for it
Wait for it
Talent isn’t rare. In fact talent is amazingly enough, very common. Artists now a days complain constantly that their work is underrated, while some person with little talent is off making millions of dollars. The simple answer often comes down to hunger. How much do you want it? How motivated are you? Artists shoot themselves in the foot all the time by missing the minor details. However motivation, drive, and hunger; these are tools that help push that talent-less person to the top, while your talent is over looked.
I have watched underground musicians go from no name artists, to worldwide tours, and I will tell you what they did was simple. Let’s talk for a moment about one of my favorite stories. Tropkillaz are a Trap duo [Zê (DJ Zegon) and Andre (Laudz)] from São Paulo, Brazil. When I came upon them, I got a free Tropkillaz download from this obscure Brazilian blog. I came away from that site following Tropkillaz, and another artist Jaloo from Pará, Brazil. It has been less than a year, but Zê and Andre have been able to put their music out to the world and amazingly enoug their tracks are free. They make their money touring, they self produce, and they don’t have any merchandise. Now Tropkillaz is a well known name in trap music and it happened all through hunger. Jaloo is starting to become more recognized in Brazil, but he hasn’t made his name world wide. The push that he has compared to Tropkillaz is lacking. Tropkillaz is producing and pushing their music a lot. Their use of social media is mastery. When they put out a new track, I see it on their personal pages, as well as the Tropkillaz page, it’s on soundcloud, twitter, YouTube, and other social media outlets. When I share the link, Zê always takes the time to like it on my personal wall and on my page. During the week, they post videos from club gigs and entice and encourage their followers. They reply to people’s comments. You get to know the artists and you feel like you’re a part of their journey. Simple really, but it takes motivation, time, and effort.
So how hungry are you? That’s the question. Every morning an artist should wake up and ask themselves, “How hungry am I? How much do I want this?” Are you printing those flyers and taking them to all the music stores, head shops, and venues in your area? Where else can you put flyers? Are you connecting with your fan base in person, and on social media? How so and how can you do it better? Are you contacting other producers/musicians/artists and collaborating? Are you discussing and planning your future? What shows do you have lined up for the next week/month/year? What are you going to do if things don’t go as planned? What newspapers, magazines, blogs, and ezines can you be featured in? Can you get a radio spot? Do you have merchandise, and how are you getting that out there at a good cost to you? No matter what, you need to push yourself, because if you don’t, no one will.
There are many tools to use on the road to what you want, but the biggest tool you have is your own motivation. Pay attention to what the big names are doing. They’re hungry, putting out merchandise, always moving, (feat.) on everybody’s tracks, and connecting with their fan base. Guess what my talented friend? That can be you too. Now go get it!