Hype, Expectations, Innovation and the Pressure to Make a Classic

Hype, Expectations, Innovation and the Pressure to Make a Classic

As the people watch the countdown before an artist project releases (or drops out of nowhere on streaming platforms, as this is the 2016 norm) expectations rise. Some expectations soar so high it’s impossible to deliver no matter how good the music is.

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Sometimes we just know when an ex of ours still cares. Toronto’s, LOTi, addresses this on his new single titled, “U still care.” The record is an honest submission about the ups and downs of personal relationships. On the Kenibi produced cut LOTi finds himself battling confusion mixed with cognizance.…

This isn’t the first time Brooklyn’s, PHresher, has linked with Desiigner. Last year, PHresher appeared on the “Panda” rapper’s “On The Low” single that was featured on BET Jams. This year, the carry over that momentum to release, “Everything A Go.” As the title suggests, everything’s a GO on this new cut that’ll make you and your speakers bounce.…

Olivia-Louise Delivers Her Truth on ‘Earthstuff’ with Question [ @olivia_louiseUK ]

Olivia-Louise Delivers Her Truth on ‘Earthstuff’ with Question [ @olivia_louiseUK ]

The bearing of the soul is important.

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Toro – Young N***a Off The Chain With It

Toro – Young N***a Off The Chain With It

Houston Rapper, Toro, liberates another new project titled “Young N***a off the Chain with it.” Released via iTunes, the project is laced with solid production from thizaEZbeat nd Jrag2x. Adhering to the latest sounds in Hip Hop, the project boasts Trap-heavy production that bounces smoothly with Toro’s confident delivery.…

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DMV Rapper, Soncier, To Perform in NYC At SOB’s For “Faces In The Crowd”

DMV Rapper, Soncier, To Perform in NYC At SOB’s For “Faces In The Crowd”

The DMV will be repping heavy in NYC next week as Soncier will hit the stage at the legendary, SOB’s. The “Faces in the Crowd” industry showcase has become a staple in the venue and Soncier will be in the line-up.…

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The Gria Brothers and Mikee Mula are back again with the 2nd installment of the smoke break series. This time they give us a new single featuring see.francis titled “Spaced Out.”

A cut off their “The Smoke Break” series, the Gria Brothers lace this record with classic “trip hop” production.…

BooKoo Slugs Delivers Video For “Stoppin”

BooKoo Slugs Delivers Video For “Stoppin”

Buffalo NY bred rapper, Bookoo Slugs, began rapping at the ripe age of eleven years old. By age thirteen, he recorded his first single. Since then, Bookoo has been in GO mode with his music. Throughout high school, he refined his rapping skills by participating in ciphers and battles.…

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Chicago-based rapper, Sean Mo, has not only been growing his fan base on the music side, but also creeping his way onto the big screen. The rapper/actor has been co-starring along side the biggest cast on Fox’s hit TV show, Empire.…